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NAAG Launches Campaign to Prevent Reckless Driving Among Teens and Young Adults
January 24, 2007
Members of the National Association of Attorneys General, in coordination with The Advertising Council and a number of other agencies, are promoting a new campaign to prevent reckless driving among teens and young adults.
Attorneys General, SADD (Students Against Destructive Decisions), and AAA (American Automobile Association) have launched the new UR the Spokesperson campaign to create awareness of the dangers of reckless driving and educate teens on how to be safe drivers by focusing on safe speeds, avoiding distractions and wearing seat belts.
With the message "Speak Up," the UR the Spokesperson campaign targets young adults between the ages of 15 and 21 with public service announcements and an interactive website. The campaign aims to prevent crashes by encouraging teens to speak up when they are in the car with friends and don't feel safe.
Research shows that teen drivers may be more likely to listen to their friends than to adults, which is why the UR the Spokesperson n campaign is using a peer-to-peer approach. When it is a friend who speaks up, a young driver will listen because they don't want to damage the friendship or be labeled a bad driver.
National Highway Traffic Safety Administration (NHTSA) data show that, on average, more than 300,000 teens are injured in car crashes each year, nearly 8,000 are involved in fatal crashes and more than 3,500 are killed. NHSTA research also shows that teen drivers are more likely to speed, run red lights, make illegal turns and die in an SUV rollover.
For more information on the campaign and to see the ads, please visit www.URtheSpokesperson.com.
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